I assume you're talking about pcl::PointXYZI, correct? It's a float (so it could be negative, although that would be unusual), and it can take any value that a float in C++ can take. Intensity values don't have a unit and are device-dependent; that means the actual minimum and maximum depends on the device that produced them, and you cannot directly compare intensities from different sensor models. The only convention is that "higher value" means "more intense".

About RViz: If you open a PointCloud2 display and select the "Intensity" color transformer, you can select a channel to display. This doesn't have to be intensity, it can actually be any channel of your point cloud. If you leave "autocompute intensity bounds" checked, it will compute the min + max for each point cloud separately and scale the color spectrum to that range. If you disable the check box, you can enter min + max intensity manually (good if the min/max varies a lot between point clouds and you want the colors to be consistent between point clouds).