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This page seems to explain the benefits of using ROS fairly well: http://www.ros.org/is-ros-for-me/

As a company producing a robot, ROS has a few major benefits:

  • Increased developer productivity through modular design and reusability
  • It's a good way to provide a user-facing API, if you want users to write programs which run on your robot.
  • Permissive licensing